This is a terrific blog post from Social Finance and well worth reading. The other driver of this change is obviously the potential for greater profit if corporate efforts to boost literacy, health, clean water etc are successful in terms of the potential markets that unlocks internationally.

socialfinanceuk

I read Gillian Tett’s recent FT article “How ‘good’ does a shampoo need to be?”   whilst barely suppressing a desire to shout “Hallelujah!”

This is not due to any desire to increase the sheen and brilliance of my personal hirsuteness (I don’t think “I’m worth it” and one of my colleagues believes I arrange my hair by sticking my fingers in the mains every morning…)  Nor was it a desire for a morning bout of office four part choral harmony.  But rather it was delight that there are some corporate folks out there who perhaps, even just a little bit, get it.

And now they’re talking about it at Davos.  The world is indeed changed.

I’ve never been a huge fan of CSR departments.  The principals on which they are established are sound enough, but the out-working has often failed to be anything other than an under-funded extension…

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